The recent viral deepfake video featuring Rashmika Mandanna has ignited an essential discourse on the illicit use of advanced technology. In response to these concerns, the Indian government has taken a decisive stance, reiterating the stringent legal consequences associated with deepfake creations. Reports indicate that the Ministry of Electronics and Information Technology has invoked Section 66D of the Information Technology Act, 2000, which addresses ‘punishment for cheating through personation using a computer resource.’ As per this legal provision, individuals found guilty of such offenses may face imprisonment for up to three years and a fine of up to one lakh rupees.
The deepfake video in question featured Rashmika Mandanna seemingly entering an elevator, donned in a form-fitting black yoga suit, and smiling for the camera. However, it later came to light that the original video showcased social media influencer Zara Patel, with Rashmika Mandanna’s face digitally altered onto hers. In response to this incident, the actress voiced her concerns about manipulated videos in a statement shared across her social media platforms.
The support for Rashmika Mandanna extended beyond her own industry peers, with notable figures like Amitabh Bachchan, Mrunal Thakur, Naga Chaitanya, and Rajeev Chandrashekhar, the Minister of State for Electronics and Information Technology of India, rallying behind her cause.