Perplexity AI to Share Search Revenue with Media Publishers

Perplexity AI has announced a new initiative to compensate media publishers for their content. Starting soon, the San Francisco-based AI startup will pay media outlets when their work is used by Perplexity’s browser or AI assistant to answer user queries.

The move represents a shift toward a more sustainable model for content creators in the AI era. “We’re compensating publishers in the model that’s right for the AI age,” the company stated in a recent blog post. The initiative is expected to distribute millions of dollars to media partners, reinforcing the value of quality journalism in the rapidly evolving digital landscape.

By sharing search revenue with publishers, Perplexity AI aims to foster collaboration with content creators while ensuring users continue to access reliable and credible sources through AI-assisted searches.